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The data keeps rolling in: The companies that are successful in becoming digitally-enabled and customer-obsessed—and therefore prepared to compete as we enter the 2020s—are those best able to collaborate internally and externally. This dynamic of Technology + Partnering together are redefining and rewiring organizations, necessitating a new collaborative leadership system to serve as the backbone that supports agile collaborative execution.
The objective of the leadership system? To ensure that companies are ready to partner; purposefully and opportunistically, in one-to-one relationships, multi-partner engagements, and in ecosystems. Partner readiness for the 2020s is not as simple as having an alliance management team that supports a center of excellence offering tools and training. Partner readiness is embodied in every leadership action, operational structure, and execution motion. It extends through strategy, product, marketing, sales, support and management. It is the strategic imperative for alliance leaders today.
The Rhythm of Business has been driving partnering outcomes since 1999 through thought leadership and alliance management expertise. Our customized consulting and educational offerings enable and develop the partnering mindset, skillset, and toolset throughout your organization—from the executive suite to the front lines of research in the lab or sales in the field.
Principals Jan Twombly, CSAP and Jeff Shuman, CSAP, PhD are trusted advisors to the ASAP community, working as an extension of partnering and alliance management teams, helping them accelerate outcomes from partnering and alliances. They help business leadership move organization, operations, and behavior to a more collaborative way of working, both internally and externally. They guide companies to reach higher levels of alliance success by integrating partnering into all aspects of the business. Customized education and training bring alliance and collaboration skills to all who interact with partners.
Twombly serves on the Board of Directors of the Association of Strategic Alliance Professionals (ASAP). She is editorial advisor and frequent contributor to ASAP Media, publisher of Strategic Alliance Magazine, and together with Jeff Shuman, contributed to the ASAP Handbook of Alliance Management: A Practitioner's Guide. Her volunteer responsibilities previously included the program content of ASAP conferences. Shuman was part of the team that created the CA-AM and CSAP certifications.
Shuman is also a tenured professor of management at Bentley University where two of his courses, Managing Strategic Alliances and Entrepreneurial Thinking, are part of the MBA curriculum. Both he and his students appreciate the many contributions of ASAP members to the next generation through their classroom presentations and student interviews!
Believing that one can't teach without experience, Shuman has founded or been part of the founding team of five companies across multiple industries—including a computer company that was the first to build an alliance with Microsoft to distribute Windows 3.0 through an original equipment manufacturer (OEM) environment. All of his companies have had partnering as a core strategy and organizing principle of the business.
Together they have a rich history of developing, publishing, and presenting strategic and practical thinking that advances the art and science of partnering and alliance management.